Niche Relevance is Dead: Local Link Building Part I

Mark LuckenbaughLocal SEO16 Comments

Niche Relevance is DEAD! (1)

Who is mad at me about the click bait title? You either die the hero…or you live long enough to see yourself become a marketer that uses click bait titles.   Seriously though, niche relevance rocks   I do feel like we neglect one of the most powerful themes our links can have when performing local SEO, and that is geographical relevance. We have tested the concept of making our links more “geo-relevant” for over three years now and our links stand the test of time. If you look back in my first training I released in Local Client Takeover, … Read More

Local Mini Guide: Review Stars in the SERPs

Mark LuckenbaughLocal SEO16 Comments

LCT Mini Guide Vol. I

ContentsLocal Mini Guide: Review Stars in the SERPsWhat are Review Stars and How do they Help Me?Results summaryHow do I Add The Review Stars to my Site?Where do I put the Code?Removing Bad Reviews From your Site and Average RatingA Few Other Things to ConsiderTroubleshooting your Stars Local Mini Guide: Review Stars in the SERPs I noticed there are a ton of posts out there on the interwebs that give you a snippet of code and tell if you add that to your site you will get your review stars to appear in the SERPs. I saw three posts just … Read More

The Death of Local Citations?

Mark LuckenbaughLocal SEO19 Comments

Add heading

ContentsWhat you are in forShould we even Build Them?The Maps DebacleThe Quality of the PlatformThe Quality of the CitationIndexing, or the Lack ThereofThe SolutionBuild an Intelligent Citation StrategyCitation Build SpecsConclusionShameless Plug What you are in for I am going to show you why so many of your citations suck. Most if not all of them are bleh and will never help you in any circumstance. I show you why we thought it was a good idea to even perform these tests and not just give up on citations as a strategy based on some quick logic. Then, we show you how … Read More

Build a Content Generating Machine

Mark LuckenbaughUncategorized24 Comments

Build a Content Generating (1)

We requested over 200,000 words of content last week. This ranged from buyer guides (affiliate articles), information posts for the aforementioned affiliate sites, press release articles, and website content.   A lot of people struggle with content creation. It is the bottleneck of a lot of agencies. People struggle finding the right vendors or the most cost effective solutions for different pieces of their strategy.   I expect this to be an ever evolving and fairly definitive post covering how we created a scalable content creation solution using a hybrid model of our own team and a few different vendors. … Read More

Local Updates Part I: The Death of Virtual Offices?

Mark LuckenbaughLocal SEO4 Comments


Intro Hey LCT. It has been quite some time so I wanted to deliver something pretty epic. Over the next few weeks I am going to be completely dissecting the local Google updates that have been plaguing both the 3 pack and the organic serps. Things have been crazy, right? It’s okay. We will help you guys bridge some of these gaps, clarify some misconceptions, and drop some bombs about what is working for us. No More Virtual Offices Evaaarr! This seems to be the general consensus after the newest update of the Google’s TOS pertaining to virtual offices. Before … Read More

How To Land Clients From The Google Maps Possum Update

localclienttakeoverUncategorized0 Comments


    Cute little guy right? WRONG!  Possums are great at playing dead and then going in for the kill when you aren’t watching! Google’s version of this is almost as nasty.  In case you aren’t aware, Google’s Possum update hit back in September of 2016 and has left a lot of local digital marketers shaking their head. Where did your listing go you ask? In this brand new training video, I walk you through how to spot Possum in action and several ways to land new clients. Yes I said land new clients! I’m going to walk you through … Read More

Page One Ranking Case Study: Swipe Our Strategies

Mark LuckenbaughLocal SEO16 Comments


In an attempt to publish more case studies we decided to give you guys a step by step site ranking. What better to hook you guys up with than a page one ranking case study? I want to get pretty granular in this one, and I will strive to keep it as concise as possible, but I am hoping to get you guys some awesome insight into one of our rankings.   Let me lay the foundation for what we had going on with this site. Niche: Service Based Niche – Average job size is $4-5k but depending on the case can … Read More

GMB Ranking Step by Step Guide and Case Study…Yes it survived the Update!!

Mark LuckenbaughLocal SEO31 Comments


With the 7 pack turning into the 3 pack, and soon to be two pack in certain serps, it is important to be able to confidently rank your client GMB. My team is behind the DFY Google My Business Optimization service offered at Web20Ranker and this post will actually layout exactly what we had them do for this client. Keep in mind the algorithmic layout of the serps are going to play a role in determining your GMB strategy. If the serp shows a blended algo then you are going to have to improve the associated site’s organic rankings to … Read More

The Secret Anchor Text Formula & The Magic Link you Need to Rank Finally Discovered!

Mark LuckenbaughUncategorized10 Comments


The Secret Anchor Text Formula and The Magic Link you Need to Rank Finally Discovered!   I hope every seasoned seo rolled their eyes just a bit when they read that. That was a bit click bait-ish, and for good reason. This formulaic mindset when it comes to seo is causing people to spin their wheels and experience lackluster results in the serps. Over the past few months, I have seen a recurring issue that is causing some confusion for seos and we are here to fix that today. While the headline was me being a bit facetious…We are going … Read More

Image Optimization Post Picasa

Mark LuckenbaughUncategorized16 Comments

Image optimization

Image Optimization Post Picasa   Hey guys! One of the most popular discussions I have seen arise time and time again within the past month or so was the one that asked about image optimization post Google Picasa. Thankfully the solution is convenient and we have some awesome guest content that is going to walk you through getting this right. Let us start off by briefly discussing why image meta data is important to a holistic optimization strategy for your on page SEO, GMB, and online profiles. Aside from using different LSI keywords to stress topical and thematic relevance of … Read More

Definitive 3 Pack Training

Mark LuckenbaughLocal SEO13 Comments


Hey LCT, we wanted to deliver to you another incredible piece of hybrid training content that illustrates how you can achieve success with ranking GMB listings in the 3 Pack, and we also included the same checklist that Brian uses to crush maps rankings. We know this update, introduced several months back, dramatically changed the landscape of local marketing on Google forever, but it seems no one has addressed the strategies that need to be implemented to effectively compete in this incredibly important piece of digital real estate. My Grand pappy always said, “The proof is in the puddin’.” Aside … Read More

The 5 Step Process for Smart Local SEO Pricing

Mark LuckenbaughUncategorized22 Comments


ContentsSwipe Our Exact Pricing Matrix for Local SEODon’t Use Package PricingEstablish a Universal Minimum PriceNiche + Location: The Two Variables of Our Local SEO Pricing MatrixStep 1: Group Niches by DifficultyStep 2: Add Baseline Pricing to the Niche TiersStep 3: Create Tiers for LocationStep 4: Add Baseline Pricing to the Location TiersStep 5: Quoted Price = Niche Price + Location PriceThese Are Pricing Guidelines, Not Pricing RulesDon’t Finalize Pricing Until You Audit the SiteOne-Time Setup FeesYour Numbers Might Not Match Our NumbersSwipe Our Exact MatrixHave any questions or comments? Swipe Our Exact Pricing Matrix for Local SEO If you sell … Read More

Social Autopilot SEO: See How 2 Free WordPress Plugins Can Automate your Content, Social Signals, and High Quality Backlinks

Mark LuckenbaughLocal SEO46 Comments


This Mini Course put together with the guest contributions of Chaz Edward from, Local Client Takeover’s preferred vendor for content and IFTTT networks.   I understand how that headline can seem unreasonably hype. Especially with some of the products we have seen sold in this industry and some of the people we imagine using similar words to describe aforementioned good that fails in the worse way to live up to the sales page promises. All too familiar…   Alas, I have nothing to sell, but I do find myself unusually excited about showing you guys this stuff because it … Read More

Recommended Products & Services

Mark LuckenbaughUncategorized19 Comments


ContentsLocal Client Takeover’s Recommended Products for Internet MarketingCall TrackingCitations and Social LinksHostingIFTTT SetupsLanding Page CreatorPopups & Opt-inPress ReleaseRank Tracking Local Client Takeover’s Recommended Products for Internet Marketing I’ve listed some of my favorite products below.  Some of these links are affiliates, but we use all of the products we recommend. Call Tracking Analytical Call Tracking – This is the call tracker that all 3 of us use to track calls for our lead generation sites.  See the article I wrote about call tracking here.  You can’t beat the price and the functionality of this platform. Citations and Social Links Marketer’s Center – Awesome … Read More

How to use Call Tracking to Charge More Money for your Services

Mark LuckenbaughClient Acquisition, Local SEO4 Comments


ContentsThe Hidden Benefits Of Call TrackingThe WHY of Call Tracking:You can help find bad habits of your client:The Call Tracking System that Local Client Takeover uses and trustsBlacklisting CallsWhite Label Branded DashboardAutomated Invoicing For ClientsYou can setup advanced call flows The Hidden Benefits Of Call Tracking What is call tracking and why should you care? We all hear about call tracking but nobody dives into why it’s so important. It is such a powerful tool that you absolutely, positively need to use.   In this post, I’m going to give you the reasons why you should use it, and the call tracking system … Read More

The Easy Way to Boost SEO and Conversions Part I: Page Speed

Mark LuckenbaughUncategorized2 Comments

VIdeo guide to optimizing your website for speed

Boosting dwell time and engagement is one of the easiest ways to boost conversions. The time it took you to open this page and read that first sentence is the average web surfer’s attention span. If they were not captivated then you can kiss that conversion goodbye. Of course search behavior plays a large role in the amount of time you have to make the magic happen, but we still need to make sure the content on our web page is being served as quickly as possible. That and Google explicitly stated that they want to serve faster loading sites … Read More

Local SEO and Local Marketing Q&A Sessions 1-10

Mark LuckenbaughQ&A4 Comments


ContentsLocal SEO and Local Marketing Q&A Sessions 1-10[Q&A#1] Do you reach out to most of your prospects? [Q&A#2] Is it good to stay in one niche with lead generation or do multiple? [Q&A#3] What’s your favorite client acquisition tactic? [Q&A#4] What is systems/infrastructure do you have to help you scale your business? [Q&A#5 ]What is the best way to approach SEO providers willing to partner with me? [Q&A#6] Can you layout a strategy for ranking without the use of PBNs? [Q&A#7] How would you spend $5k/month to ramp up your business? [Q&A#8] What are your thoughts on better, faster cheaper … Read More

Ultimate Guide to Cold Email Outreach and Video Analysis

Mark LuckenbaughClient Acquisition29 Comments


Here’s a post that Rob Pene put together for us.  You can get ahold of him here. A couple weeks ago, I saw a post in one of the Facebook groups I’m a part of, about how people were acquiring their clients for Web Design and SEO work. There was a lot of feedback and of course a lot of great ideas. So I took a cue from that question and started to track one particular method I use to acquire clients. I personally have a list of 25+ ways to acquire clients of various types, from the super small solopreneur to the … Read More

The Reality of Acquiring Clients Through Outreach

Mark LuckenbaughClient Acquisition0 Comments


“If your cold calling, blind emailing, walking in uninvited approach is not working, then maybe you need to go back to the drawing board…” -a wise man Ok sorry for shouting in the intro but in this post I want to solve a major problem I have seen manifesting since I began to help people grow their online businesses. Not just client acquisition but the manual outreach involved with some people’s strategies.   For the record there is nothing wrong with banging down doors if that is what you have to do to make your first two nickels rub together, … Read More

540 Email Subject Lines From Successful Marketers

Mark LuckenbaughUncategorized5 Comments


Here’s a 540 email subject line swipe file for free A little over a year ago, I read some advice about signing up for a bunch of different newsletters in your industry. I used a VA to sign up for a lot of different companies in people in the IM and SEO space.  The VA would confirm the subscription and then create a filter for that email list.  This made it easy to look at all the emails for 1 list at a time. The end result looked like this: It gave me a massive swipe file I could look … Read More

Press Releases and Marketing: The Definitive Guide 2.0

Mark LuckenbaughLocal SEO2 Comments

Press Releases training

I made a post about using press releases in our marketing a few months ago and truth be told I was not crazy about the formatting. I decided to revisit the topic and build the post out in a more organized, structured, and actionable fashion, as well as answer some of the questions that the community has been asking . Thus, we have Press Releases and Marketing: The Definitive Guide 2.0 This post will not only assist you in incorporating press releases as a tool to improve your marketing, but also dispel some of the myths and misconceptions that can … Read More

Free Local SEO Marketing Tools

Mark LuckenbaughLocal SEO10 Comments


Here’s a List of 15 free Local SEO Tools that are Actually Useful   Do you guys hate lists of free tools that are full of PLR stuff or…just plain silly tools that offer no value to your business? Yea, I do too. Thus, I wanted to throw together a list of tools that actually have some use. Below you will find a treasure trove of tools with a variety of uses. I have, or still do, use these in my business and you can too. Need free rank tracking for your sites? Yes, you heard that right, free! How … Read More

Schema Markup Made Easy

Mark LuckenbaughLocal SEO26 Comments


I want to discuss what structured data does and why it is important when optimizing our sites for search. I also see a ton of people having issues when building schema and/or adding the code to their sites, thus I am going to go over a few “easy” ways to accomplish both goals. There are a lot of misconceptions when dealing with schema and its purpose. Basically, schema highlights your data for search engines, or any platform using this encoded data to boost their users search experience, by utilizing items on your website that web masters “mark-up”. One of the … Read More

GMB – The Attack of the Snack Pack

Mark LuckenbaughLocal SEO0 Comments


I am going to weigh in on this three pack update a bit differently than most of my digital marketing peers. Most of the attention this “snack pack” has been drawing has been negative to say the least. I saw someone say “local seo is dead” This attitude blows my mind. Everyone thinks the sky is going to fall whenever Google makes even the slightest change to their search platform. Let’s get started.   Firstly, what Google did was smart. They removed 57% of the listings in a pack that was optimized for conversions. It is no secret they disallow things … Read More