by Alex E | Jan 29, 2021 | Local SEO
While your first instinct may be to never turn down a paying client, there are some unrealistic and difficult clients that aren’t worth your time and energy. They’ll challenge you about well-researched strategies and hard numbers, or gauk at your pricing. You’ll...
by Chaz Edwards | Sep 27, 2020 | Link Building
Often times swept under the rug as a tactic that consumes too much time to be scalable. This guide is for both the veteran and the person just starting out. Despite what scare tactic has or is being pushed, guest posting is still well and alive. It can be incredibly...
by Chaz Edwards | Sep 3, 2020 | Agency Building, Local SEO
5 Steps To Starting Your Own Local Marketing Agency Thanks to the explosion of all things digital, starting your own marketing agency no longer requires the same kind of capital and connections that you would have needed decades ago. But that doesn’t mean it’s easy –...
by Chaz Edwards | Mar 3, 2020 | Local SEO
The 8 Reasons Your Google My Business Listing Isn’t Ranking In The 3 Pack Google any service you can think of that is offered by a local business. Chances are, Google returns a large box with three businesses listed beneath a map showing their...
by Mark Luckenbaugh | Apr 16, 2019 | Client Acquisition, Local SEO
Learn What to Charge for Local SEO If you sell local SEO services, you’ve probably had thoughts like this: “Am I charging enough for my services?” “I wonder what my competitors are charging.” “Can I raise my prices?”...
by Mark Luckenbaugh | Mar 25, 2019 | Reviews
Local Client Takeover’s Recommended Products for Internet Marketing I’ve listed some of my favorite products and services below. Some of these links are affiliates, but we use all of the products we recommend. Call Tracking Jensen Call Tracking –...
by Mark Luckenbaugh | Feb 7, 2018 | Local SEO
Who is mad at me about the click bait title? You either die the hero…or you live long enough to see yourself become a marketer that uses click bait titles. Seriously though, niche relevance rocks I do feel like we neglect one of the most powerful...
by Mark Luckenbaugh | Jan 29, 2018 | Local SEO
Local Mini Guide: Review Stars in the SERPs I noticed there are a ton of posts out there on the interwebs that give you a snippet of code and tell if you add that to your site you will get your review stars to appear in the SERPs. I saw three posts just the other day...
by Mark Luckenbaugh | Dec 7, 2017 | Local SEO
What you are in for I am going to show you why so many of your citations suck. Most if not all of them are bleh and will never help you in any circumstance. I show you why we thought it was a good idea to even perform these tests and not just give up on citations as a...
by Mark Luckenbaugh | May 31, 2017 | Content Marketing
We requested over 200,000 words of content last week. This ranged from buyer guides (affiliate articles), information posts for the aforementioned affiliate sites, press release articles, and website content. A lot of people struggle with content creation. It...
by Mark Luckenbaugh | Mar 1, 2017 | Local SEO
Intro Hey LCT. It has been quite some time so I wanted to deliver something pretty epic. Over the next few weeks, I am going to be completely dissecting the local Google updates that have been plaguing both the 3 pack and the organic SERPs. Things have been crazy,...
by Chaz Edwards | Feb 11, 2017 | Client Acquisition, Local SEO
Cute little guy right? WRONG! Possums are great at playing dead and then going in for the kill when you aren’t watching! Google’s version of this is almost as nasty. In case you aren’t aware, Google’s Possum update hit back in...
by Mark Luckenbaugh | Sep 21, 2016 | Local SEO
In an attempt to publish more case studies we decided to give you guys a step by step site ranking. What better to hook you guys up with than a page one ranking case study? I want to get pretty granular in this one, and I will strive to keep it as concise as possible,...
by Mark Luckenbaugh | Sep 13, 2016 | Local SEO
With the 7 pack turning into the 3 pack, and soon to be two pack in certain SERPs, it is important to be able to confidently rank your client GMB. My team is behind the DFY Google My Business Optimization service offered at Web20Ranker and this post will actually...
by Mark Luckenbaugh | Sep 8, 2016 | Webby Section
by Mark Luckenbaugh | Jul 29, 2016 | Link Building, Local SEO
The Secret Anchor Text Formula and The Magic Link you Need to Rank Finally Discovered! I hope every seasoned seo rolled their eyes just a bit when they read that. That was a bit click bait-ish, and for good reason. This formulaic mindset when it comes to seo is...
by Mark Luckenbaugh | Jan 12, 2016 | Agency Building
Do you remember that classic 80’s movie Glengarry Glen Ross? It’s the real estate sales movie where Alec Baldwin coins the brilliant phrase, “First place is a new Cadillac. Second place is set of steak knives. Third place is you’re fired.” Just once in my life I want...
by Mark Luckenbaugh | Nov 9, 2015 | Client Acquisition, Local SEO
The Hidden Benefits Of Call Tracking What is call tracking and why should you care? We all hear about call tracking but nobody dives into why it’s so important. It is such a powerful tool that you absolutely, positively need to use. In this post, I’m...
by Mark Luckenbaugh | Nov 5, 2015 | Optimization
Boosting dwell time and engagement is one of the easiest ways to boost conversions. The time it took you to open this page and read that first sentence is the average web surfer’s attention span. If they were not captivated then you can kiss that conversion...
by Mark Luckenbaugh | Oct 29, 2015 | Q&A
Local SEO and Local Marketing Q&A Sessions 1-10 [Q&A#1] Do you reach out to most of your prospects? [Q&A#2] Is it good to stay in one niche with lead generation or do multiple? [Q&A#3] What’s your favorite client...
by Mark Luckenbaugh | Oct 19, 2015 | Client Acquisition
Here’s a post that Rob Pene put together for us. You can get ahold of him here. A couple weeks ago, I saw a post in one of the Facebook groups I’m a part of, about how people were acquiring their clients for Web Design and SEO work. There was a lot of...
by Mark Luckenbaugh | Sep 8, 2015 | Client Acquisition
“If your cold calling, blind emailing, walking in uninvited approach is not working, then maybe you need to go back to the drawing board…” -a wise man Ok sorry for shouting in the intro but in this post I want to solve a major problem I have seen...
by Mark Luckenbaugh | Sep 2, 2015 | Content Marketing
Here’s a 540 email subject line swipe file for free A little over a year ago, I read some advice about signing up for a bunch of different newsletters in your industry. I used a VA to sign up for a lot of different companies in people in the IM and SEO space....
by Mark Luckenbaugh | Aug 31, 2015 | Webby Section
Resources mentioned: Video Marketing Magazine Ray the Video Guy
by Mark Luckenbaugh | Aug 26, 2015 | Local SEO
I made a post about using press releases in our marketing a few months ago and truth be told I was not crazy about the formatting. I decided to revisit the topic and build the post out in a more organized, structured, and actionable fashion, as well as answer some of...
by Mark Luckenbaugh | Aug 19, 2015 | Link Building, Webby Section
by Mark Luckenbaugh | Aug 12, 2015 | Local SEO
I want to discuss what structured data does and why it is important when optimizing our sites for search. I also see a ton of people having issues when building schema and/or adding the code to their sites, thus I am going to go over a few “easy” ways to...
by Mark Luckenbaugh | Aug 8, 2015 | Local SEO
I am going to weigh in on this three pack update a bit differently than most of my digital marketing peers. Most of the attention this “snack pack” has been drawing has been negative to say the least. I saw someone say “local seo is dead” This...
by Mark Luckenbaugh | Jul 15, 2015 | Local SEO, Paid Marketing, Webby Section
by Mark Luckenbaugh | Jul 10, 2015 | Content Marketing, Webby Section
Resources mentioned: Cult Of Copy Facebook group
