Image Optimization Post Picasa


Hey guys! One of the most popular discussions I have seen arise time and time again within the past month or so was the one that asked about image optimization post Google Picasa. Thankfully the solution is convenient and we have some awesome guest content that is going to walk you through getting this right.

Let us start off by briefly discussing why image meta data is important to a holistic optimization strategy for your on page SEO, GMB, and online profiles. Aside from using different LSI keywords to stress topical and thematic relevance of the page they are on, you can also leverage the inputting of Geo-data to stress the location of the site, an important factor for your local rankings. One of the issues with populating the photo with meta data is that it can be cleared when uploading to certain platforms. Keep this in mind as you use your images on different sites.


In the following post we are going to talk about two things that we deem important to your optimization efforts, properly clearing out unwanted IPTC meta data ( 99.9% of you are not doing this and it is important for multiple reasons) and then using Google + itself to handle your photo optimization in lieu of the late great Picasa.


Firstly, I will defer to Jacob Kettner, a friend and partner in a few projects, who was nice enough to make a short video explaining how to remove this meta data. If you would like more information on IPTC metadata then visit this link at your leisure. Enjoy the short video.


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Furthermore, we want to show you guys how to optimize your photos in the most simple way possible, using Google itself. No paid apps, no desktop downloads, just results. We curated some content from Chaz at who graciously offered these resource videos for our members. Check them out.


Step 1: Preparing Your Photos

Although a very basic introductory video, it’s important not skip any of these steps if you want to achieve the best results when optimizing your GMB phots. The video is about 10 minutes long and shows you some methods we use to get the type of photos we need and what to do to them before you upload them to a Google My Business Listing.


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Key Takeaways and Action Points

  • Acquire 20 – 30 photos using these steps we show you.
  • Edit photos as needed
  • Name them using LSI keywords
  • Complete the important properties sections


Step 2: Turn Photos into Rich Media Citations

This next video is about 15 minutes long and is filled with some of the best advice we can give when it comes to getting fast ranking increases very quickly for a GMB listing. Do this right and your listing will rise in the Maps rankings, skip this step and you loose out on an invaluable GMB SEO tactic.


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Key Takeaways and Action Points

  • Geo-Tag every photo and set it to public
  • Add your citation information and social links
  • Share every photo and add more brand information

Step 3: Photo Ninja Tactics

This next video runs about 20 minutes and we take you deep inside our vault of tricks and tips on how to use your new rich media citations for the best effect when it comes to local maps and GMB optimization. If you use these tactics you will be creating a source of quality social backlinks for your GMB listing that will help it rank higher and faster.


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Key Takeaways and Action Points

  • Embed your photos that pull in the map marker
  • Use the photo URL to syndicate on social media and IFTTT networks
  • Think outside of the box when using these photos – Twitter, Pinterest, Flickr, Image Sharing Sites, IFTTT Networks can all be a viable source to publish your rich media citations. And once published you can stack tiered links behind the post URLs.